EMOTIONAL + ANALYTICAL + THOUGHTFUL.
At my core I'm highly emotional and empathetic so I'm able to understand what others feel and why they do what they do.
That core is wrapped in a highly analytical mind (I'm 95% blue) that looks for ways to order information, highlight gems and connect dots.
On the outside I come across as thoughtful, having intent behind every word and image placed on a page.
The best Planners are storytellers and because I am naturally empathetic to others and their emotions, I am very good at crafting compelling, honest and insightful narratives.
My idea of great work is defined by whether real people in the real world find value in it. My natural fascination with people (I was a psychology, sociology and history major) and my propensity to go all in on things brings their world to us so we can create work that speaks to them in their language.
Part of what makes me a unique Planner is what I bring from my past. I am very well versed in the language of clients, I see the bigger picture and my knowledge of the business side makes it easier to translate client problems into creative/consumer ones.
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